Bronnenberg Bart J.

Bart J. Bronnenberg

Information about the author Bart J. Bronnenberg will soon be added to the site.
Found 3 papers in total
A spatiotemporal analysis of the global diffusion of ISO 9000 and ISO 14000 certification
A spatiotemporal analysis of the global diffusion of ISO 9000 and ISO 14000 certification
2007
We study the global diffusion of ISO 9000 and ISO 14000 certification using a network...
Unobserved retailer behavior in multimarket data: Joint spatial dependence in market shares and promotion variables
Unobserved retailer behavior in multimarket data: Joint spatial dependence in market shares and promotion variables
2001
Marketing scholars and practitioners frequently infer market responses from...
Market roll-out and retailer adoption for new brands
Market roll-out and retailer adoption for new brands
2004
This paper proposes a descriptive model of the spatial and temporal evolution of...
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