| Article ID: | iaor20021791 |
| Country: | Netherlands |
| Volume: | 135 |
| Issue: | 2 |
| Start Page Number: | 296 |
| End Page Number: | 302 |
| Publication Date: | Dec 2001 |
| Journal: | European Journal of Operational Research |
| Authors: | Simonelli Maria Rosaria |
| Keywords: | fuzzy sets |
Our aim is to use the utility theory of von Neumann and Morgenstern and the approach of certainty equivalent (CE) in a fuzzy framework for pricing a future uncertain amount. The fuzzy theory is more adaptable to represent this problem because the financial evaluations depend on perspectives which are fuzzy known. Then we define a seller and buyer fuzzy financial CE.