| Article ID: | iaor20083539 |
| Country: | United Kingdom |
| Volume: | 6 |
| Issue: | 4 |
| Start Page Number: | 304 |
| End Page Number: | 305 |
| Publication Date: | Dec 2007 |
| Journal: | Journal of Revenue and Pricing Management |
| Authors: | Boyd Andrew E. |
| Keywords: | yield management, retailing |
Pricing is often treated separately from the process of selling. When is this a reasonable assumption?