| Article ID: | iaor201112209 |
| Volume: | 33 |
| Issue: | 3 |
| Start Page Number: | 78 |
| End Page Number: | 80 |
| Publication Date: | Sep 2011 |
| Journal: | Teaching Statistics |
| Authors: | Keeling Kellie |
| Keywords: | statistics: general |
To combat students' fear of statistics I employ my students at a fictional company, Stats Dairy, run by cows. Almost all examples used in the class notes, exercises, humour and exams use data ‘collected’ from this company.